HBO Max Launches TikTok-Style Vertical Feed to Help Users Discover Content

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Warner Bros. Discovery is introducing a vertical video feature called 'HBO Max Shorts' to its HBO Max streaming platform. The feature joins similar offerings already available on Netflix, Disney Plus, and Peacock. Accessible via a dedicated icon in the bottom navigation menu, the feed surfaces trailers, clips, and bonus content from the HBO Max library. Recommendations are personalized based on each user's watch history. Viewers can jump directly into a title or save it for later from within the Shorts feed.

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