Haier commits ₹7,000 crore to expand its footprint in India's appliance market

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Chinese appliance maker Haier has announced a ₹7,000 crore investment aimed at strengthening its position in India's competitive home appliance sector. The move comes amid intensifying rivalry among global and domestic brands for market share in the country. Details of the allocation and timeline are central to how the investment will be deployed across manufacturing and distribution. The announcement underscores the growing stakes in India's appliance industry as companies race to capture rising consumer demand.

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