Google Warns DMA Compliance Changes Are Its Biggest Search Quality Cut in 29 Years
Google has rolled out Europe-only changes to its Search product to comply with the EU's Digital Markets Act, calling them the largest reduction in service quality in the platform's history. The changes affect how results are displayed in categories such as hotels, flights, and restaurants, with greater prominence given to third-party comparison sites and intermediaries over local businesses. Features like real-time pricing have been removed, and Google says the new layout may make it harder for local businesses to reach customers directly through search. The rollout follows a €460 million EU fine issued in July 2026 over earlier DMA compliance failures, and Google has indicated further adjustments are still to come. Users outside the European Union are not affected by the changes.
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