Google VP signals Pixel 11 will cost more as RAM prices surge

Google's VP of Devices and Services, Shakil Barkat, has strongly hinted in an interview with 9to5 Google that the upcoming Pixel 11 will carry a higher price tag than the Pixel 10. He acknowledged that Google had tried to protect consumers from supply chain pressures for as long as possible, but said the economic landscape has fundamentally changed. The expected price increase is largely tied to rising RAM costs driven by surging demand from AI data centers. Google joins a growing list of tech companies, including Apple, Microsoft, Nintendo, and Roku, that have recently raised prices in response to soaring memory costs.