Google to Limit Site Reputation Penalty Impact in EEA From August 2026

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Google has announced that from August 30, 2026, manual actions under its Site Reputation Policy will no longer affect search rankings for users within the European Economic Area (EEA), though they will continue to apply outside the region. The change is linked to Google's ongoing discussions with the European Commission and compliance considerations under the Digital Markets Act. The Site Reputation Policy itself remains globally active; only the regional enforcement impact is being altered for EEA search results. Google also indicated that affected portions of a site may be separated in its systems to rank independently over time within the EEA, though the technical details of this process have not been fully disclosed. Site owners will still receive Search Console notifications and can pursue reconsideration requests, meaning a manual action remains a significant signal regardless of the regional carve-out.

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