Google Splits Site Reputation Penalties Between EEA and Non-EEA Search Results

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Google announced that starting August 30, manual actions under its Site Reputation Policy will no longer apply uniformly across all regions. For users inside the European Economic Area, the impact of a manual action will not affect search results, while enforcement continues as before for users outside the EEA. Google says the change follows discussions with the European Commission and is designed to address Digital Markets Act compliance concerns. Affected site sections may be separated in Google's systems for EEA results, allowing those pages to rank independently over time without a guaranteed improvement. Site owners are advised to review Search Console notifications and compare EEA versus non-EEA performance separately, as a single global rankings view will no longer suffice.

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