Google Search Console Now Tracks Social Content Discovery From Instagram, TikTok, X and YouTube
Google has introduced platform properties in Search Console, a new feature that lets creators and site owners monitor how their social and video content is discovered via Google Search, Discover, and Google News. The update supports linked accounts on Instagram, TikTok, X, and YouTube, providing data on search queries, top-performing posts, and traffic patterns driven by Google. Users can analyze this data through Search Console's Performance and Insights reports, with filtering, grouping, and export options available. Google is rolling out the feature gradually over the coming weeks, requiring each account to be individually added and verified. The tool aims to give SEO professionals, social teams, and content leads a unified way to connect search demand signals with social and video content performance.
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