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Google Search Console Now Tracks Instagram, TikTok, YouTube and X Content in Search

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Google introduced platform properties in Search Console on July 7, 2026, allowing creators and publishers to measure how their verified social and video content performs across Google Search, Discover, and News. Each social or video account — including Instagram, TikTok, X, and YouTube — must be added and verified individually as a separate property. Once active, users gain access to three report types covering performance metrics like clicks and impressions, high-level discovery trends, and search-traffic milestones tied to specific posts and queries. The feature does not replace native platform analytics; it specifically measures whether content published on those platforms is being discovered through Google. Google says the rollout is gradual, and data may take several days to appear after an account is verified.

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