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Google Search Console Now Tracks Instagram, TikTok, X and YouTube Search Performance

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Google has introduced Platform Properties in Search Console, allowing account owners on Instagram, TikTok, X, and YouTube to monitor how their content appears across Google Search, Discover, and Google News. The feature was announced on July 7, 2026, with global availability confirmed on July 29. Connected accounts gain access to a Performance report with click and impression data, an Insights report highlighting traffic trends and top posts, and an Achievements panel for milestone tracking. The tool is especially useful for creators and social teams who publish primarily on video or social platforms rather than traditional websites. It gives SEO and social teams a shared reporting environment to evaluate organic search visibility for externally hosted content.

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