Google Search Console Launches Multimodal Filter to Track Image-Initiated Searches

Google Search Console has added a multimodal search type filter to its Performance reports, enabling website owners to track traffic from searches that begin with visual input rather than typed text. The filter consolidates data from four entry points: Google Lens, Circle to Search on Android, image uploads to Google Search, and Chrome's right-click image search feature. Google began rolling out the update globally on September 24, 2026, with data appearing as image-initiated search traffic reaches individual sites. The filter is available within both the standard Search results Performance report and the Generative AI features report, requiring no new dashboard. The update gives publishers, e-commerce sites, and local businesses a unified view of visual search behavior that was previously difficult to measure within Search Console.