Google Search Console adds tool to track social media reach for creators

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Google is introducing a new feature called 'platform properties' in Google Search Console aimed at content creators and website owners. The tool allows users to monitor which search terms are directing audiences to their profiles and content on platforms such as Instagram, TikTok, X, and YouTube. Creators will also be able to see how their audience interacts with posts discovered through Google Search. The update is part of Google's broader effort to position Search as a central hub for creators and publishers managing their online presence.

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