Google's AI Overviews reduce click-through rates to standard search results, studies find.

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Google's AI Overviews are AI-generated summaries appearing above some search results. Two separate studies from Pew Research and Ahrefs measured a significant decline in clicks to standard organic links when these summaries are present. These summaries are available in many countries and languages and cannot be disabled by users. The feature primarily impacts informational queries like definitions and how-tos, while commercial searches are less affected.

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ProgrammingDEV Community ·

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