Google Play's 12-tester, 14-day rule: how developers can meet it without paying
Personal Google Play developer accounts opened after November 2023 must run a closed test with at least 12 testers opted in for 14 continuous days before applying for production access. The guide advises recruiting 15 to 20 testers as a buffer, since anyone who leaves early resets the count. Testers must use the opt-in link rather than the public store listing, and they should be encouraged to actually open the app, because Google asks what testers did and what feedback was received. Suggested recruitment sources include friends and family, Reddit and Facebook testing groups, Discord servers, and test-exchange sites, with paid tester services flagged as faster but less reliable for engagement. The author, who promotes his own tester-exchange platform, notes that such tools cannot guarantee Google's approval.
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