Google Photos Adds AI Virtual Try-On Feature for Online Fashion Retailers

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Google has introduced an AI-powered virtual try-on tool within Google Photos, allowing shoppers to visualize clothing on their own photos before purchasing. The feature uses MediaPipe Pose for body segmentation and Stable Diffusion v2 to render garments with realistic shadows and folds. Google reports a body-alignment accuracy of ±2 cm and claims early adopters saw a 23% reduction in product returns within the first three months. The tool integrates with Google Cloud infrastructure and targets a global fashion e-commerce market exceeding $800 billion, where return rates hover around 30%. Retailers using the API must comply with GDPR and CCPA requirements, including obtaining explicit user consent and offering immediate data deletion on request.

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