Google Keeps AdX as Court Rejects DOJ Breakup Plan, Behavioral Rules Ahead
A federal judge has ruled that Google may retain its AdX advertising exchange, rejecting the U.S. Department of Justice's proposal to force a sale of the platform. U.S. District Judge Leonie Brinkema issued the order on September 2, 2026, in the ongoing antitrust case United States v. Google LLC. Rather than ordering a structural breakup, the court accepted most of the behavioral remedies proposed by both parties, with some modifications. The parties have been given 30 days to submit a jointly proposed Final Judgment outlining the specific operational requirements Google must follow. The court's full reasoning remains temporarily sealed, meaning key details about the final remedy terms are still pending public disclosure.
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