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Google execs commission custom Tudor watches, sparking Silicon Valley trend

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Google executives arranged for Swiss watchmaker Tudor to create a custom Pelagos edition with company branding. This sparked a trend among Silicon Valley firms including OpenAI, Palantir, Uber, and Meta. These limited-edition watches are commissioned by employee collector groups, not corporate management. Resale prices for these watches have exceeded Rs 9 lakh, with OpenAI's Sam Altman ordering seven even more expensive watches from Swiss brand Vanguart for select staff.

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