Google AI answers show no domain cited twice across 168 sources, analysis finds

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A content researcher running daily probes on Google's AI search surfaces analyzed 13 answers last week and logged 168 total citations. Across both the AI Overview box and the fuller AI Mode, not a single domain appeared more than once within any individual answer. This contrasts sharply with traditional search results, where high-ranking sites often occupy multiple top spots on the same page. The researcher concludes that Google's AI surfaces appear to allocate one slot per domain per answer, rewarding pages that best address a specific sub-question rather than broad keyword dominance. The practical implication suggested is that publishers should focus on creating distinct pages targeting different sub-questions rather than stacking multiple pages around a single topic.

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