Google adds AI disclosure labels to ads on Search, Discover, and YouTube

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Google has introduced a new label in its My Ad Center that tells users when an ad was created or edited using artificial intelligence. The update, announced on Thursday, adds a 'created or edited with AI' tag under the 'how this ad was made' section. Users can access this information by tapping the three dots or info button on any ad across Google Search, Google Discover, and YouTube. Google will automatically apply the label to ads built with its own generative AI tools, while ads made using third-party AI platforms will require manual labeling by advertisers.

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