Google Ad Manager Restores Contextual Category Fields, But Taxonomy Version Matters
Starting 15 October 2026, Google Ad Manager will again populate category fields on bid requests outside the EEA, UK, and Switzerland. Buyers must know which IAB Content Taxonomy version the integer codes belong to, since OpenRTB's cat and cattax fields work as a single contract. The OpenRTB 2.6 default of cattax 1 is poorly suited to 2026, as taxonomy 1.0 is a flat list where the same code can mean something different in later versions. Mismatched versions can misfire deal filters and brand-safety blocks without triggering schema errors. Developers are advised to set cattax explicitly on requests.
This is an AI-generated summary. ShortSingh links to the original source for the complete article.
Discussion (0)
Log in to join the discussion and vote.
Log in