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Goa woman grows Instagram ethnic-wear label into Rs 60 lakh-a-year boutique

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In North Goa, Siddhi started an ethnic wear business on Instagram four years ago. The small venture has since grown into a thriving boutique. It now employs seven to ten people and handles international orders. Working with the Mahamaya Self-Help Group, she aims to create more jobs and support financial independence for women in her community.

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