Gen Z shoppers lean on AI tools and self-purchases for this year's Diwali

Younger consumers, often called Zoomers, are shaping this Diwali's festive shopping by turning to AI-assisted gift ideas and treating themselves. The trend reflects a shift away from traditional gifting toward more personalised and experience-driven purchases. Retailers and brands are responding by promoting self-care products and AI-powered recommendation features during the festive season. The article notes that these habits signal changing priorities among India's Gen Z buyers. Overall, the festival is being reshaped by how this generation researches, chooses and celebrates their purchases.