Gates Heir's App Phia Found to Falsely Claim Credit for Retail Sales

Phia, a shopping app linked to Bill Gates' heir, has been found to fraudulently take credit for online sales it did not generate. The app reportedly registered fake clicks on retailers' websites to replace legitimate referral codes with its own. This deceptive practice was independently uncovered through separate testing conducted by Edelman, Capital One Shopping, and Bloomberg. By hijacking referral attribution, Phia was able to claim commissions for purchases it played no role in driving.
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