FSSAI Targets Brands Using 'Fresh' and 'Vegan' Labels Deemed Misleading

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India's food safety regulator FSSAI has sent notices to multiple food brands over potentially deceptive claims on their product packaging. Among those flagged is Heritage Fresh Paneer, whose labelling has drawn regulatory scrutiny. The crackdown also targets products marketed as 'vegan', which authorities consider misleading to consumers. FSSAI's action is aimed at ensuring all food labels comply with established regulations. The move is intended to prevent brands from implying unverified endorsements or making unsubstantiated product claims.

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