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FSSAI orders Dabur to stop selling products labeled '100% pure' over misleading claims

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India's food safety regulator FSSAI has directed Dabur India to discontinue the sale of products bearing '100% pure' labeling. The regulator found that such claims violate food safety regulations and are misleading to consumers. FSSAI also flagged unauthorized organic claims on several of Dabur's products. Although Dabur maintained that its labels were compliant with existing standards, the company has agreed to remove all '100%' references from its product marketing and packaging.

Read the full story at Times of India

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FSSAI orders Dabur to stop selling products labeled '100% pure' over misleading claims · ShortSingh