FSSAI bans Dabur from selling products bearing '100%' guarantee claims

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India's food safety regulator, FSSAI, has barred Dabur India from selling certain food products that carry '100 per cent' claims on their labels. The regulator ruled that such claims are ambiguous and cannot be verified by consumers, making them potentially misleading. FSSAI issued a formal notice to Dabur as part of its wider effort to crack down on deceptive food labelling practices. Dabur India has acknowledged the notice and stated it is currently reviewing the regulator's directive.

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