Friend AI Pendant Relaunches With Speaker Feature at Double the Original Price

AI companion startup Friend has relaunched its wearable pendant with a new built-in speaker, allowing the device to talk back to users rather than only sending text messages. The company announced the update on July 30, 2026, alongside a new advertisement featuring people sharing personal problems with their pendants. The relaunch comes at twice the original price of the device. Friend previously made headlines for spending $1.8 million of its $2.5 million in funding to purchase the domain friend.com and running subway ads in New York City promoting AI companionship.
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