Founder Measures AI Brand Visibility After Gemini Misidentifies His New Company

When entrepreneur launched Luxcerta, a platform that tracks how AI models represent brands, he discovered that Gemini with web grounding mistook his company's name for a typo and flagged his domain as a possible phishing site. Running his own product's measurement method on day one, he recorded zero correct mentions or citations across ten queries to Gemini. Notably, Google Search's AI Overview correctly identified Luxcerta from homepage metadata on the very same day, highlighting how different AI surfaces can reach opposite conclusions about the same brand. To improve AI recognition, he added structured schema.org data, a clearer meta description, a disambiguating GitHub profile, and submitted a fresh sitemap via Search Console. One week later, Gemini's grounded responses began correctly identifying Luxcerta, though he cautions the case involves one brand over one week with no controlled variables.