Formo and Dynamic Partner to Unify Onchain and Offchain Analytics for DeFi Apps
Crypto and DeFi app developers have long struggled to connect offchain user data, such as email signups and social logins, with onchain activity like swaps and staking. Formo integrates with Dynamic's embedded wallet infrastructure to provide a unified analytics platform that links user identities to wallet addresses across the full product journey. Dynamic, recently acquired by Fireblocks, supports over 600 wallets and has onboarded more than 50 million users, with clients including Kraken, Stripe, and Magic Eden. The combined stack enables teams to build retention cohorts, measure acquisition ROI, and trigger real-time alerts based on onchain events. The integration aims to replace fragmented, incomplete tooling with a single source of truth for both product and blockchain analytics.
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