Former US nurse builds haircare brand from $500 to $100m in sales in six years

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Courtney Adeleye left nursing to become an entrepreneur by launching The Mane Choice, a haircare company. The brand began with only a handful of products. Strong customer demand led the company to introduce supplements, which helped speed up its growth. The Mane Choice eventually reached annual sales above $100 million. It was acquired in 2019 for $61.5 million.

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