Former Renter Turns Houseplant Sales Into Multimillion-Dollar Family Business

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Brandon Hurst started selling plants in 2020 as a side project to supplement his income. The venture grew into a family business that now sells more than 100,000 plants a year. He used social media, including livestream auctions, which substantially increased his profits. Hurst now runs operations from a 3,000-square-foot greenhouse in Los Angeles. He plans further expansion while trying to keep strong personal ties with his customers.

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