Ford pledges not to sell customer driving data to data brokers

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Ford has promised it will never sell customers' driving data to third-party data brokers. The commitment is part of a new privacy pledge that positions the automaker against rivals facing legal and regulatory criticism for sharing telematics data without authorization. Ford says it will protect customer information by aggregating and anonymizing it and will explain clearly how personal data is used. The company will still use data to improve safety, but customers will be able to choose how much data they share.

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