Ford debuts Fathom electric truck at $28,350, targeting budget EV buyers

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Ford has officially unveiled its new budget-friendly electric truck, called Fathom, with a starting price of $28,350. The midsize EV is the first vehicle built on Ford's new low-cost platform, which the company has described as a 'Model T moment' for electric vehicles. Ford has been hinting at affordable EVs for nearly a year, and Fathom is the first concrete product to emerge from that effort. The announcement puts Fathom in direct competition with the Slate Truck, a rival electric pickup that starts at $24,000 but strips out many standard features to hit that price point. Unlike the Slate, Fathom is positioned as a full-featured truck despite its relatively low starting price.

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