Ford bets on $30,000 electric truck after $19.5B EV loss

Ford is developing a new budget electric truck priced at around $30,000, set to be revealed in 2027 and built at its Kentucky assembly plant. The vehicle is part of Ford's new Universal Electric Vehicle Platform, designed to prioritize efficiency and profitability after the discontinuation of the F-150 Lightning. Spy shots of the heavily camouflaged prototype suggest the truck may be smaller than Ford's existing Maverick compact pickup. The shift comes after Ford reported a staggering $19.5 billion loss on its EV investments in 2025, highlighting the company's struggle to produce profitable electric vehicles. Ford executives say the future of their EV strategy lies in affordable, right-sized vehicles rather than large trucks with no clear path to profitability.
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