Florists should print care basics on cards and put changing stock info behind a QR code

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A flower shop's care card carries two kinds of information that change at very different rates. Stable care steps, such as trimming stems and keeping water clean, stay the same for years and belong on the printed card. Daily stock and pricing change constantly, so they are better kept behind a QR code. The card should be kept short, since each extra line makes the first one less likely to be read. Some popular tips, such as cutting stems underwater or on a slant to improve uptake, are not supported by postharvest research. Cards should also avoid promising a specific vase life, since the result depends heavily on the conditions a bunch has faced.

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