Five ways to source startup funding data and what each will cost you

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Startup funding data comes in five main forms: free press coverage, incumbent databases like Crunchbase and PitchBook, GTM-focused tools like Harmonic, public filings such as SEC EDGAR Form D, and pay-per-pull filtered feeds. Each option involves a trade-off between cost, depth of historical data, and suitability for automation. Incumbent databases suit research and market mapping but can be expensive and slow to automate, while filtered feeds work better for outbound sales pipelines that need fresh, structured data on a schedule. Public filings are free and authoritative but suffer from reporting lags and incomplete coverage. Experts advise testing any source with real filters — not demo queries — to accurately gauge daily data volume and row quality before committing.

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