FIFA World Cup Halftime Show Bets on Shakira, BTS and Coldplay for Global Spectacle

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FIFA is staging an ambitious halftime show at the FIFA World Cup, aiming to make it the most-watched halftime performance in history. The lineup features major global acts including Shakira, Justin Bieber, Coldplay, and BTS, borrowing heavily from American-style entertainment formats. Organizers are betting that star power will draw unprecedented viewership from around the world. However, the move raises questions about whether traditional soccer fans will embrace the entertainment-heavy format, which is more common in American sports than in football culture.

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