Festive Smartphone Sales in India See Higher Prices, Not Higher Volumes

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The Indian smartphone market during the festive season saw a trend of rising prices rather than increased sales volumes. According to a report, average selling prices increased significantly compared to previous years. This shift was driven by consumer demand for premium features and 5G connectivity in new models. Consequently, the overall market value grew, but the number of units sold did not see a similar expansion. The trend indicates a move towards premiumization in the Indian electronics market.

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