Fed Study: Showing Bitcoin's Past Gains Boosts Crypto Ownership by 23%

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A Federal Reserve experiment has revealed a strong link between awareness of Bitcoin's historical returns and new crypto adoption. Households that were shown Bitcoin's prior-year performance were 23% more likely to report owning cryptocurrency in a follow-up survey. The findings suggest that Bitcoin price rallies play a direct role in attracting first-time buyers into the crypto market. The study highlights how past gains act as a powerful signal that draws in new retail investors.

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