Fal's H3 Max Director Turns AI Video Generation Into a Live, Interactive Stream

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AI infrastructure platform fal has launched H3 Max Director, a video generation tool that operates as a continuous, steerable runtime rather than producing static video files. Unlike conventional video APIs, Director maintains a running context across segments via WebRTC, carrying 39 frames of continuity and retaining up to 50 prior direction prompts as memory. Developers have already used the technology to build interactive experiences, including an endless AI-generated TV channel called Infinite Slop, where viewers submit prompts that shape the next scene in real time. Sessions currently run up to two minutes, with longer durations being rolled out gradually for approved use cases. Pricing starts at $0.02 per second during a launch promotion, rising to $0.08 per second afterward, positioning the tool less as a consumer novelty and more as infrastructure for interactive visual applications.

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