Fake Downing Street Listing Reveals Booking.com Verification Gaps, Says Which?

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UK consumer group Which? created a fake listing for 10 Downing Street on Booking.com to test the platform's verification processes. The fictitious property was successfully listed and even received fabricated five-star reviews, raising serious concerns about the site's safeguards. Which? used the experiment to argue that Booking.com is 'unfit for purpose' and fails to adequately protect consumers from fraudulent listings. Booking.com responded by dismissing the exercise as a limited test that does not represent the typical experience across its millions of listings. The incident has renewed calls for stricter oversight of major online travel and accommodation platforms.

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