Failed AI Visibility Checks Should Not Be Counted as Brand Misses
A reporting guide argues that dashboards tracking brand mentions in AI answers should not treat failed or pending checks as misses. Using an eight-check example with five completed, two failed, and one pending, it notes that dividing by all rows yields a misleading 25%, while dividing by classified completed answers gives 40%. The author recommends showing coverage alongside the rate, distinguishing unclassified answers from negative ones, and returning no rate when nothing is classified. The accompanying code requires a strict boolean for classification and was tested against boundary cases. The guide also warns that retries counted as separate observations can distort the denominator upstream of the reporting logic.
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