Experts Warn AI-Enhanced Property Photos Can Mislead Home Buyers

Experts are cautioning that the use of artificial intelligence to enhance property images can cross a line into deception. The practice, sometimes called 'housefishing', raises questions about when visual improvements stop being helpful and start misleading prospective buyers. Critics argue that heavily altered photos can give buyers a false impression of a property's actual condition or appearance. The concern centres on where the boundary lies between legitimate enhancement and misrepresentation in real estate marketing.