Excel Dashboard Turns Raw Jumia Product Data into E-commerce Business Insights

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A data analyst built an interactive Excel dashboard to examine 112 Jumia products across six key fields, including price, discount, reviews, and ratings. The project involved cleaning a raw dataset of 115 records by removing duplicates, then enriching it with calculated columns such as discount amount and rating categories. Analysis revealed a near-zero correlation (-0.14) between discount levels and customer reviews, indicating that heavy promotions do not reliably drive customer engagement. Products with high discounts but poor ratings were flagged as needing a broader review of pricing, quality, or marketing strategy. The study concludes that discounts should be used as a targeted tool on well-performing products rather than as a default fix for underperforming ones.

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