Excel Dashboard Built to Analyse Jumia Product Pricing, Ratings and Discounts
A data analyst built an interactive Microsoft Excel dashboard to examine the performance of 115 products listed on Jumia, a major e-commerce platform. The raw dataset included product names, current and original prices in Kenyan shillings, discount percentages, customer reviews, and ratings. Before analysis, several data quality issues were resolved, including removing duplicates, converting text-formatted prices and ratings to numbers, and correcting negative review values, reducing the usable dataset to 111 products. Descriptive statistics revealed an average discount of 37%, an average customer rating of 3.88 out of 5, and a total of 721 reviews across all products. Correlation analysis found only a weak negative relationship between discount size and customer reviews, suggesting higher discounts do not meaningfully drive greater customer engagement on the platform.
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