Ex-Spotify Staff Raise $10M to Apply Recommendation AI to Online Shopping

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A new startup founded by former Spotify employees has raised $10 million to adapt AI recommendation technology for e-commerce. The platform is designed to predict what products a shopper is likely to want next based on their behavior. It builds a profile of each user's general taste over time, refining its understanding continuously. The system updates in real time, adjusting recommendations based on shoppers' live interactions on a platform.

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