European Startups Tackle AI Data Center Energy Use With Cooling and Heat Reuse
Europe's rapid AI data center expansion is driving significant increases in power consumption, prompting startups to develop practical energy efficiency solutions. Companies like EkkoSense are deploying cooling optimization technology, reporting around 15% energy savings at Virgin Media O2 sites, while Telefónica Germany is using AI-powered digital twins to fine-tune facility cooling. GridBeyond has installed battery energy storage systems at Keppel DC REIT data centers in Ireland, helping sites manage electricity demand and reduce carbon intensity. Meanwhile, Deep Green is repurposing waste heat from computing equipment to supply swimming pools and district heating networks. These approaches across cooling, energy management, and heat reuse reflect a broader shift in treating data center energy as an optimizable resource rather than a fixed operating cost.
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