EU Set to Ban Dark Patterns in Web Design, With Penalties Up to 6% of Turnover

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The European Union is preparing regulation that would outlaw deceptive interface designs, known as dark patterns, that mislead or pressure users into commercial actions. The proposed rules, reportedly targeting entry into force on January 1, 2025, would cover digital services offered to EU consumers, including e-commerce, apps, and SaaS tools. Penalties could reach 6% of global annual turnover or €30 million, whichever is higher. Industry commentary suggests many violations can be fixed with incremental interface changes rather than full redesigns, though some companies may see short-term conversion dips during the transition.

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ProgrammingDEV Community ·

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