EU's Virkkunen to Address Games Strategy at Gamescom 2026 in Cologne
European Commission Executive Vice-President Henna Virkkunen will attend Gamescom 2026 in Cologne for the first time, participating in the political opening ceremony and delivering a speech on the EU's games strategy. The event is scheduled to run from August 26 to 30, 2026. Her visit marks a notable step in bringing high-level EU policy engagement directly to one of the games industry's largest annual gatherings. Separately, Creative Europe MEDIA will operate an information stand in Hall 3.2 from August 26 to 28, staffed by representatives from the European Education and Culture Executive Agency. No new legislation, funding announcements, or programme changes have been confirmed in connection with the visit.
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