EU Publishes AI Content Labeling Code to Guide Businesses on Transparency
The European Commission has released a Code of Practice on labeling and marking AI-generated content, offering practical guidance for organizations deploying generative AI under the EU AI Act. The code covers identification of AI-generated material across formats including text, images, audio, video, and chatbots, with special attention to deepfakes. It introduces standardized EU icons for labeling and distinguishes between fully generated content and materially manipulated existing content. The framework is expected to apply from around the third quarter of 2026, giving businesses time to integrate labeling into their publishing and customer-facing workflows. Companies are advised to map where AI-generated output reaches the public and build consistent disclosure practices into their operational processes rather than treating labeling as a case-by-case decision.
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