EU AI Act's chatbot disclosure rule caught a WordPress plugin developer off guard

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Article 50 of the EU AI Act took effect on 2 August 2026, requiring AI chatbot providers to clearly inform users they are interacting with an AI system at the start of each conversation. A WordPress chatbot plugin developer discovered their product's default greeting — 'Hello! How can I help you today?' — failed to meet this transparency obligation. The rule places the design duty on providers, not users, and an exemption exists only where the AI nature of the system is 'obvious from context.' Non-compliance with these transparency provisions can attract fines of up to €15 million or 3% of global turnover, whichever is higher. The developer has since shipped a fix and urges other chatbot operators to audit their widgets, including button labels, contrast ratios, and whether disclosures persist throughout the conversation.

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